Demenego announces new eyewear and sunglasses licence for Laura Biagiotti brand

Demenego and Biagiotti Group announce the signing of an exclusive license agreement for the worldwide production and distribution of prescription eyewear and sunglasses under the Laura Biagiotti brand. The multi-year agreement started in January 2022 and will end on December 31, 2024.

Laura Biagiotti was one of the first designers to launch an eyewear collection back in the very early 1980s, achieving exceptional success particularly with the 'mask' model, which is still a sought-after collector's item.

The Laura Biagiotti eyewear collection is aimed at a female audience with models that are true to the brand's style and characterised, as is Demenego's tradition, by extreme attention to detail and refined design.

"We are very proud of the path we have taken with Demenego, which is a reference point in the sector and a breeding ground for innovation and quality, characteristics that we believe are fundamental in facing new global challenges. Originality, attention to the environment and ultra comfort define the various lines. We are guided by the search for beauty in an "inseparable" accessory for women, which represents protection, filtering and freedom" says Lavinia Biagiotti Cigna, President and CEO of Biagiotti Group.

Alessandro Donadelli, CEO of Demenego commented "We are proud to have signed our partnership with Laura Biagiotti and to add to our brand portfolio a collaboration with such a prestigious group. Together we will create unique collections that will express Laura Biagiotti's unique style all over the world through eyewear".